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Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty

- Rahman, Mohammad M., Rosenberger III, Philip J., Yun, Jin Ho, de Oliveira, Mauro José, Köcher, Sören

GOOOOL: motivation drivers of attitudinal and behavioral fan loyalty In Brazil

- Rosenberger III, Philip J., Yun, Jin Ho, Rahman, Mohammad M., Köcher, Sören, de Oliveira, Mauro José

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